Precisely targeted and personalized messages are a sure way to boost your clients’ marketing effectiveness, especially
when it’s all empowered by accurate customer-data insights.
Directly engaging with the decision makers known to have shown an interest in your clients’ key offerings optimizes
every marketing activity, from top-funnel branding to bottom-funnel demand-generation programs.
You can also offer your customers additional services and value via access to a series of flexible and easy
to use Self-Service Data Solutions.
Objective |
Offering |
Use Cases |
Data Type Used |
|---|---|---|---|
Integrated |
Data as a Service (DaaS) | Find new clients
Enrich knowledge on your prospects and clients Select your target Prioritise your most valuable accounts (ie. ABM) |
Firmographics & Financial Information |
| Data as a Service (DaaS Plus) | Target the accounts ready to engage
Prioritise media and channels based on "signals" Customise messages based on signals Enrich knowledge on your customers/prospects |
Firmographics & Financial Information + Buyer Intent | |
Awareness and Advertising |
Data Management Platform (DMP) | Reach your Total Addressable Market with 100% accuracy
Weight your media investments based on the most valuable clients (ie, ABM) Weight your media investments based on intent signals |
Firmographics & Financial Information + Buyer Intent + IP Addresses/ User IDs/ Devices IDs |
A new and effective set of data-driven services grants you increased access to your existing clients' marketing budgets in a swiftly growing field
Draw new clients in by delivering Self-Service data-driven Solutions that substantially increase the effectiveness of their marketing and sales efforts
Retain and deepen your relationship with your clients by enlarging your portfolio of leading services and delivering effective data-driven marketing
Enrich knowledge on prospects and clients
Target the accounts ready to engage using personalized messages
Prioritize and optimize media spending based on the most valuable clients
Increase the results of their marketing investments
To explore the many ways your agency can leverage our unique data solutions and platforms, contact one of our senior strategists today
